Created as part of the Smart Basilicata project set up by Enea, Matè is a portal designed by students to promote cultural tourism in Matera. It consists of a number of thematic itineraries that explore the city and its history, art and gastronomy in a way that has never been done before.
Among the goals of the “Smart Basilicata” project, objective 4 (OR4) – Smart Culture and Tourism – aims at the definition of a model for the active participation of citizens (OR4.3)
“Smart Basilicata”, promoted and financed by MIUR, the Ministry of Education, Universities and Research, involves the collaboration of several partners – including the TeRN technology district, Enel, the University of Basilicata, the National Research Council (CNR) and ENEA. It offers a systemic approach to the region as “diffused city” or “city-territory” in order to turn it into a “smart community” through an innovative organization structure based on the integration of modern information and communication technologies.
Smart Culture and Tourism starts from the assumption that cultural heritage must be protected, preserved and above all enhanced by, and made accessible to, responsible tourism and the entire community through the comprehensive and targeted use of new technologies – among them, advanced ICT systems – within a model of active citizen participation.
SOCIAL URBAN NETWORK
The Social Urban Network (SUN) is a model developed by ENEA which makes it possible to test methods of interventions that can be adapted to different urban realities and to a community’s specific resources. The Social Urban Network (SUN) consists of a coordinated set of projects both on the web (social networks, web portal, apps) and on the urban scene (interactive installations, local initiatives), with the specific aim of encouraging the community to share information and express their ideas on different issues, creating a hybrid context suspended between physical meeting and virtual network meeting.
The Matera SUN brings into play groups of students, who identify possible city itineraries that are particularly significant and symbolic for cultural and sustainable tourism, and therefore also of educational value to the citizens, according to the semantic triad of “how it was”, “how it is“ and “how it will be.” These itineraries serve as analysis of the city (how it was, how it is) and as project (how it will be), in order to foster creative and proactive resources for the community, in view also of the upcoming Matera 2019.
The smart community project for Matera revolves around the identification of a small focus group, namely a small school community which, through a training workshop (matè living lab) and tools such as apps and multimedia communication, shares with the Matera community and tourists both its school environment and its vision of a sustainable and culturally unique city.
In Matera’s matè living lab, twenty-five students from three different high schools meet and work – within the institutional Coop Work in Class framework – towards a common goal: sharing their vision of the city with citizens and tourists by organizing tourist-cultural itineraries through multimedia tools.
Following a careful analysis of the resources of the city of Matera and of the needs of its citizens, the students have identified the four key elements for the sustainable development of culture and tourism in Matera. The groups, each with a name reflecting its identity, create their different thematic itineraries through a series of places connected to stories about the city.
This project is addresses to: visitors, citizens and all users of the city.
- promote cultural and sustainable tourism
- replicability of the project
- dissemination of educational value
- replace traditional materials for fashion industry with this new sustainable product