Orange Fiber

Objective

Orange Fiber mission is to create a a way to maximize the reapplication of citrus juice byproduct, spinning the citrus cellulose into a high-quality and completely new material for the fashion industry.

Description

Orange Fiber is the world’s first and only brand to produce a patented material from citrus juice byproducts, repurposing them to create beautiful, sensorial materials that reshape your sartorial experience. Their fabrics are formed from a silk-like cellulose yarn that can blend with other materials. When used in its purest form, the resulting 100% citrus textile features a soft and silky hand-feel, lightweight, and can be opaque or shiny according to production needs. Thanks to the process of industrial production that they developed and patented in Italy, then extended internationally, they can produce a high-quality fabric capable of bringing together two pillars from our Italian heritage – textiles and food – and respond to the demands of both innovation and sustainability in the fashion industry. Their exclusive fabric is produced from hundreds of thousands of tons of citrus juice byproduct, the so-called “pastazzo,” that otherwise would be wasted. Thanks to their innovative process, they have created a way to maximize the reapplication of citrus juice byproduct, spinning the citrus cellulose into a high-quality and completely new material for the fashion industry.

SUSTAINABILITY

A marked increase in food processing over the past 50 years has gradually generated an enormous amount of non-edible byproducts and the potential for the senseless discarding and waste of natural resources. However, they have identified and developed a tremendous opportunity for the application of industrial ecology, allowing them to reduce waste as well as pollution by transforming citrus juice byproducts into a new and sustainable product.

This project is inspired by beauty, quality and the opportunity to provide an innovative and sustainable textile to Italian production practices and the entire fashion industry. Straight from Mother Nature, they offer a fabric that’s as fabulous to wear as it is to design with.

ENVIRONMENT

In Italy every year, more than 700.000 tons of citrus waste are produced and, until now, no one has developed a viable alternative to disposal.
This waste even prompted the closing of some citrus juice companies, due to illegal disposal or correct yet prohibitively expensive disposal practices. On the other hand, they face an ever-increasing number of consumers demanding sustainable materials and fashion brands seeking green innovation.

It is for these reasons that they have worked to unite oranges, which are typical of Sicily, and world-renown Italian excellence in textiles, developing a disruptive technology that creates an innovative material out of industrial byproducts. Existing textiles are unable to satisfy the increasing demand in quantity and quality, even before issues of sustainability are considered.

That’s why they are passionate about reusing citrus juice byproducts that do not rival food consumption but are able to provide sustainable resources.

THE NEW STANDARD
(LUXURY 3.0)

They believe that luxury has risen to new standards. Modernity no longer resides in the digitalization of exclusivity alone; modernity must look further than status and consider the future—the future of taste, the future of wearable design, but most importantly, the future of our world. They are committed to bringing sustainable design values to the fashion industry, helping those who wear their products to become not just consumers, but contributors to the Luxury 3.0 movement.