Reform Studio aims to create responsible and thoughtful products. Their aim is to design for a cause, to design creative responsible products that benefits the environment and have a positive impact on the society.
Re-form an umbrella of many ‘re’s – they see design as a recreation of an existing idea, a redevelopment of objects, reusing of materials, reviving of cultures and reforming our world. It all started with a plastic bag. They believe that design can solve stubborn problems and thus they started from a major issue in Egypt: waste. One experiment after another, and after many design proposals, they came up with their first product ‘Plastex’. Plastex is a new eco-friendly material made by weaving discarded plastic bags. After winning several International Design awards for Plastex, they have continued delivering their messages through designs. And thus Reform Studio was born.
The Ahwa Collection is an extension of the continuous experimentation with new designed material Plastex. Ahwa literally means coffee in Arabic, the chairs adopted this name because these are the chairs used in every traditional coffee shop in Egypt. This collection shows the development of the Ahwa chair design from the 1940’s until today. The chairs are upholstered with Eco-Friendly handmade Fabric, Plastex, which is created from reused plastic bags, and thus producing a unique piece of fabric every time.
The Grammy’s collection brings an old authentic design back to life; a chair that dates back to the 1960s. Each chair is literally one of a kind, the chairs are upholstered with Eco-Friendly handmade Fabric, Plastex, which is created from reused plastic bags, allowing the production of a unique piece of fabric every time. Re is the first collection that incorporates the new material Plastex. Plastex is made from reused plastic bags and threads that are interwoven together to produce a durable strong material.
Plastex is a new designed material made from reused plastic bags. The idea is to prolong the life cycle of plastic bags before it gets labeled as ‘trash’. The average period of usage of a single-use plastic bag is only 12 minutes! For a material that takes years to degrade, using it as a disposable item is not practical at all. The discarded plastic bags create significant negative impact on the environment, not to mention the amount of wasted energy resources that could have been used elsewhere. By looking at plastic bags as a raw material rather than waste, they’ve been able to transform it into a new durable eco-friendly handmade fabric. Plastex is designed to raise awareness about how we define waste and the possibilities behind reusing what was once destined to become ‘trash’.
This project is addresses to: production of technical and fashion applications in design for weaving industry.
+ recycle plastic bags
+ promote a circular economy model for waste
+ processes improve waste reduction
+ promote a serious plastic recycling campaign
+ increase work opportunities across Egypt and empower local communities
+ create a material useful to the community proving to be resistant, washable and tolerant to sand and dust
– reuse of plastic but non-biodegradable fabric